Internal Digital Communications

Small Business: Understand the Importance of Internal Communication

  • Nov 28, 2019
  • 9

Let's talk about a very important topic for any type of company: communication. However, we will focus more on addressing internal communication for small businesses. But after all, do you know how effective internal communication can be done and how critical it can be to the smooth running of your business?

In addition to being key to improving the relationship between the organization and its employees, well-done and well-managed communication aligns all aspects of the company, putting everyone “on the same page”.

Many small businesses or new entrants now lack adequate internal communication. This is often not treated as a priority. But this is an aspect that should be worked out very carefully. It must be executed with proper planning and strategies.

So, do your employees have a good view of your company? You think there is good communication within your business. Come with us to know everything and a little more about this topic and how your business growth can be impacted.

What is Internal Communication?

Internal communication is one of the areas of organizational communication that focuses on communication between the company and its employees. It is the interaction between the company and its internal audience. This is done through proper planning. Thus, the goal is also to value the well-being of the organization and its employees, sharing information and experiences.

Thus, the ultimate purpose of internal communication is to make employees feel good, respected and valued in the corporate environment. In this case, this feeling is conveyed through good and up-to-date information to everyone about everything that happens within the organization. Thus, the likely consequence is that performance will increase as they will feel engaged and motivated with causes and discussions linked to the company.

In addition to this, having an organized company gives your employees a good view of its principles as 'customers'. Thus, at no time will a negative view emerge. Quite the opposite. Your business will be well regarded even by your own customers and your message will be delivered correctly, generating positive results.

Internal communication must follow the principles of the company's culture, making it transparent and clear to employees and the external public.

To take care of these areas and put all these actions into practice, a PR professional is critical. It aims to strengthen the institutional system. Many do not know, but it is he who takes care of the reputation and identity of the company. These characteristics are fully linked with mission, vision and values.

- Strategic function: define organizational principles such as mission, vision and values;
- Administrative function: aims to create credible trusting relationships between the organization and its audiences;
- Mediating function: understands communication as an essential factor for the relationship with the public;
- Political function: focuses specifically on power relations.
- Internal communication can reduce the effects of a possible crisis. Therefore, the public relations professional should always be prepared to deal with this type of situation.

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