Internal Digital Communications

How can managers prepare for the advancement of artificial intelligence?

The advance of artificial intelligence brings a series of challenges to the corporate environment. Bureaucratic and routine functions are now being performed by robots, while professionals have to adapt more and more to tasks related to the generation of value within companies. In this process, leadership positions are also affected: managers have to use these tools to think strategically and creatively and to be responsible for decision making using valuable information.

Crossing data to gain meaningful insights is already a reality. The use of artificial intelligence and machine learning and cloud in most organizations already helps to make predictions within different sectors and prepare companies for future scenarios. With effective data analysis, managers can identify problems and work incisively to improve internal communication, ensuring greater collaboration between teams for better results.

It is necessary to be aware of the new opportunities that artificial intelligence brings to the work environment. A survey conducted by the Boston Consulting Group shows that 85% of 3,000 executives interviewed believe that investing in AI can take their companies to a higher level, bringing greater competitiveness.

Even though it is a complex task, today's leaders have more time to develop analytical and interpretive skills linked to data than they did a short time ago. The dedication to develop projects, strategies and innovation ideas remains the same, with the difference that there is more information to support new projects and predictability in relation to the actions to be followed in the short, medium and long term.

This type of intelligent system can help identify strengths and weaknesses and anticipate future scenarios, proving to be a great investment for companies that seek to stand out and innovate. All the data collected provides a greater basis for leaders to make decisions with greater assertiveness.

But, caution is needed. The benefit of having a large amount of data to analyze can be confused with a curse if leaders have to deal with information that is not needed in their daily lives. In order not to end up in this “bureaucracy”, it is essential to have adequate filters so that each analysis is assigned to its department - and leaders receive only the information they need.

Undoubtedly, this is a path of no return, which is expected to develop more and more in the coming years. Leaders from all areas - recruitment, design, communication and executive management, for example - must be alert to take advantage of the opportunities that this moment offers and develop their skills in order to become increasingly analytical and familiar with the insights that the data are able to offer. One thing is certain: even with all the information available, the human factor is essential to take organizations forward and create new segments over time.

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