Internal Digital Communications

Future of Work: The challenges in the digital age

Technology has imposed rapid changes in all areas of our lives. Notebooks gave way to tablets; blackboard and chalk have long been digital; encyclopedias have become Wikipedia etc. The innovation curve advances progressively. While the generations of our parents, grandparents and great-grandparents spent 20 or 30 years without disruptive changes, today there is not a single day without some innovation being announced to the market.

The internet has leveraged innovation at a speed virtually impossible to keep up with. According to Data Never Sleeps, a report generated annually since 2013 by the company Domo, the estimate is that in 2020 the digital universe will reach 44 zettabytes and that each person in the world will generate 1.7 MB of data per second. This volume of data continues to grow, and the expectation is that we will have more and more information available.

Associated with this, we have the advancement of Artificial Intelligence that can raise the unemployment rate in the country by 4 percentage points in the next 15 years, and, in the most aggressive scenario, considering less qualified employees, this increase should reach 5.14 points unemployment rate and a 1.56 point increase in qualified jobs.

The World Economic Forum's estimate is a little more worrying. According to a 2018 report presented again in 2020, the automation rate at work goes from 29% in 2018 to 42% in 2022 and is expected to exceed 52% in 2025. This automation rate directly influences unemployment, so the need to learn new skills have been highlighted in recent years.

But the situation is not one of despair, technology eliminates jobs, but it also creates them. According to a previous report on the Future of Work of the World Economic Forum, estimates are that 65% of children starting school today will have jobs that do not yet exist.

It is no accident that the theories we learned at the university are being revisited, reformulated and even replaced by something entirely new. The way we relate, work, eat or, even, how we transport ourselves, may be being altered at this very moment by a startup, which may be putting the finishing touches on the application that will revolutionize our lives, and this, “again ”.

The big challenge today is to be always learning new skills, feeding the knowledge cycle and tuned with new technologies, so as not to run the risk of professional obsolescence and, consequently, unemployment.

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