8 benefits of internal communication for your company
- Feb 03, 2020
When it comes to communication, what comes to mind is the way the brand communicates with its customers. In addition, how to carry out this communication in the best way to reach the right target audience.
But not quite. Communication between the company and employees also plays a fundamental role in the company's success, since it is the workers who perform the tasks, which result in an increase in capital.
Imagine that a defined goal is passed on to employees in an unclear manner. The chances of it being reached are very small, and may demotivate the entire team for not reaching the proposed objective.
Internal communication is very important in the company, as it prevents this type of problem from occurring, as well as others. In addition, it brings a greater sense of belonging to the company for employees.
In this article, We will be explaining to you 8 benefits of implementing internal communication strategies in your company.
What is internal communication?
In fact, internal communication is the set of communication actions that are implemented within the company to relate to its employees. We can consider that internal communication is just as important as external.
This can be important so that employees can have information about the company. For example, have knowledge about the company's mission, vision and values. Thus, they are motivated to work for a purpose.
In this way, internal communication contributes so that all sectors of the company can exchange information. For this, forms or strategies are developed that help in the way that message is passed.
1 - Consolidate the organizational culture
We must first understand that organizational culture is a starting point in the process of changing employee habits. Organizational culture is the total package of the way we work, think and act.
Investing in the transmission of the company's culture to employees allows that, in addition to working for a greater purpose, they will make a difference in customer satisfaction.
Since employees will thus be motivated and engaged, they will be willing to go the extra mile to exceed customer expectations and invest in the future of the organization.
2 - Align the work team
We already know that teamwork and collaboration are skills that are not natural for most people. They need to be learned and practiced regularly.
From that point on, internal communication comes to improve this obstacle. When defining a form of communication between the team, it becomes easier to follow a method.
And with that the company can only gain, since all employees are able to communicate in the same way. Thus, it is possible for everyone to contribute to the growth or improvement of the company.
3 - Increase employee motivation and productivity
For your business to do well, you need to understand that employee motivation is critical to maintaining productivity. There are several factors that influence motivation, one of them is the positive relationship with co-workers.
You need to understand the importance of the role of communication in motivating your work, because sometimes it can be the most basic communication errors that lead to dissatisfaction within the company.
Contributing to the effectiveness of communication can be instrumental in improving employee motivation.
4 - Improve the work environment
When you create a culture of communication, the work environment becomes more dynamic and open.
Remember that this process is continuous and does not end in a single event. Consistency is the key to being able to claim that your workplace becomes efficient and responsive.
Instead of simply talking about wanting a communication culture, direct your decisions towards honest, transparent and open communication.
5 - Improve transparency
Any internal communication strategy needs to be built on transparency.
Transparent communication promotes trust between you and your employees, as well as increasing the engagement of the entire team. When employees feel confident and well informed, they are motivated to do their best and communicate their needs to their leaders.
It is also important to actively discover the pain points that employees may have and what they would like to see improved.
6 - Engage employees
It is necessary to understand that engagement is the result of a good two-way communication process and through interaction with employees. Engaged employees are those who help a business to prosper, grow and succeed.
When there is this two-way path in communicating a business, employee-company, it is certain that, in addition to employees, you will have a fan of your brand. That is, a person who loves being there, because he feels part of the company.
7 - Foster innovation
As stated earlier, the creation of a method to communicate facilitates the participation of the entire company in the exchange of information.
In this way, all employees are able to give their opinion and suggest new ideas or improvements for the company, thus facilitating the path to innovations for the entire business.
8 - Streamline processes
Most of the company's problems are caused by a problem or failure in communication and this can be avoided with the implementation of internal communication.
If you decide to implement this feature within your business, you will notice that productivity will be much higher, as the sectors are able to communicate more fluidly and the processes will become more efficient.
Finding ways to measure your company's internal communication will help you achieve and increase efficiency. Digital metrics are gaining importance and we can now measure a number of topics more directly and accurately. Think of the requests received through the team members, the use of the intranet as a facilitator and a means of streamlining the process and the reach of all employees.
In addition, the measured results can be used in two ways:
Inform about the importance of a topic, making its strengths and weaknesses more apparent;
Understand better about the interests of your employees.
In short, a solid internal communication strategy and platform can promote a positive relationship with employees and your company.