7 Internal Communication Tools - Advantages and Disadvantages - Part 1
- Dec 04, 2019
With the arrival of new technologies in the sector, companies are increasingly having to review their communication processes to ensure that they are effectively and attractively engaging with their employees in accordance with the profile of the internal public.
But what makes an Internal Communication tool effective? This is exactly what we will analyze here!
1 - Corporate Email
Email exchanges are constant and daily within an organization, both between employees and external sources. The email can be formal or informal, it can also contain quick and routine or important information.
And it is precisely because of this plurality of sources and information that e-mail is not indicated to be the only official Internal Communication tool for employees.
Many companies also end up using email as a repository for files, conversations and documents, which is not indicated, as in this environment there is a lot of different information constantly running and it is difficult to find it when needed.
- Low cost of deployment, maintenance, operation and distribution of content;
- It is easy to use, most people are already adapted with this channel;
- It can be accessed from anywhere, also at home or by smartphone;
- It allows the creation of lists by department and also with all internal contacts, being possible to segment the sending;
- Convenience with quick and momentary information, brief warnings that need immediate response;
- Most email servers offer applications to enhance communication, share, store and create documents;
- There are several complementary tools to email to facilitate the creation, management and measurement of this channel;
- Allows interactivity with employees.
- All employees must have internet access;
- The large amount of emails received daily by employees can make it difficult to consume content;
- It is unlikely that the contributor will consume the content more than once, making this channel uninteresting to transmit strategic information;
- The lack of proper management of submissions can end up overloading employees with unnecessary information and reducing their productivity;
- Messages can be easily lost;
- Difficulty in capturing employee attention, unattractive;
- Employee login, password, and proactivity in opening email are barriers to accessing information.
2 - Printed Mural / Mural Newspaper
Printed murals are also known as wall papers or wall papers. Despite being an old Internal Communication tool, it is still very present in organizations and has its value.
Printed murals are paintings that are installed in large places in the company. It consists of tables where announcements are pinned and updated frequently.
News and notices are published in text and image format. The content provided in it should be considered important as it will be viewed by all contributors and usually over a long period of time due to the great logistical work to update it.
The location to be allocated must be as visible as possible, as it is a static channel and must be available to employees.
- Deployment cost is very low;
- Reaches employees without internet access;
- Easy adoption of the tool by employees;
- Announcements are available, without the need for employees to search folders or emails for them;
- If the boards are well located, there are no barriers to accessing information, depending only on the willingness of the employee to consume them.
- Because it is static content, it is not an attractive channel.
- If your information is not constantly updated, employees will ignore this channel;
- High operational cost due to the distribution of new materials, especially when it is a large organization that has several murals, where the person in charge will have to continually update them;
- Cost of impressions will become high over time;
- Unsustainable considering the number of papers to be used.
3 - Corporate TV / Digital Wall
Corporate TV via the internet is a major trend as a tool for Internal Communication in companies. With her the CI team creates an exclusive TV channel for employees.
This tool can be used to enhance internal marketing campaigns, warnings, spot management, gamification actions, training, promote Organizational Culture and various other actions.
The channel allows a variety of content formats and programming can be broadcast to employees all day long.
Screens are positioned at strategic places in the organization.
- Attractive channel, is always in motion with images, texts, videos and various information;
- Reaches employees without internet access;
- Content updates for all screens are done remotely, providing great dynamism to the channel;
- Information is always accessible without the need for the employee to search for it. This makes this channel great for spreading strategic content;
- Because it is a visual and assertive communication channel, the announcements are easy for employees to understand;
- Possibility to segment messages according to departments and profiles;
- Due to the constant frequency of the message is a great channel to disclose information that needs to be internalized by employees, such as values or compliance rules;
- More sustainable channel than print.
- Higher cost of deployment;
- Constant updating of content is required for programming to continue to draw the attention of the collaborator;
- Measurement of content consumption should be done through specific surveys;
- If content management is outsourced, the cost of operation can also be high;
- It is not a two-way channel, employees need to look for other channels to return the information received.