6 Major Challenges of Business Communication
- Sep 03, 2018
Managing people is, without a doubt, one of the biggest challenges for a company, but it is also the undisputed element for an organization's success. The fact is that coordinating a team does not only require leadership and planning. Without effective communication, the projects do not evolve, condemning good ideas and excellent companies to failure. All companies, regardless of size or segment, have difficulties in internal communication.
With that in mind, we have selected the six biggest challenges of internal communication and how to solve them with simple everyday actions.
# 1 Disagreement between organizational strategy and communication: No matter what the strategic objective is, if planning involves the whole company or just a few teams per project, all the employees involved need to be aware of the process steps, such as the details of the actions , the goals, how will the measurement, etc. Strategic planning, when well explained, tends to generate engagement, making everyone work for the outcome. Communicating the steps assertively, while simple, is not easy. One of the tips is to transmit the information on more than one channel and, after that, maintain the communication in environments where they can always be consulted. The first step may be direct communication with the leadership, who will present the plan, the step-by-step actions, the goals and the measurement tools. Then it is necessary to make the planning available in detail in the company's intranet, where the employees involved can follow the actions and revisit the strategy.
# 2 Attracting People's Attention to Organizational News: Getting information to employees is as important as attracting attention and having the message understood by your audience. We are living in a liquid world, where a flood of information crosses our paths and our attention is seconded. One of the ways to be relevant is to tell stories that involve the inner public and to which they can be represented. Communication tools also exert great power in this regard. An internal TV or wall paper has physical and attention limitations while the intranet is based on the on demand concept. That is, the employee will access the information according to their own need and availability. Having a tool in the cloud that enables access through various devices and anywhere, are other advantages. Some artifacts can be used to bring access to the intranet, including integrating benefits and benefits, business documents, bureaucratic processes, etc.
# 3 Outdated Technologies: A major complaint from the internal public is the slowness with which some companies adapt to technology. A survey conducted in 2017, in the United Kingdom, by the agency Gatehouse, listened to 450 internal communications professionals. Of these, 49% consider the technologies companies use to communicate with their employees. The world has modernized, habits have changed and companies need to keep up. Keeping the communication channels in the offline world does not engender and consequently makes the most important messages simply not reach the target receivers.
# 4 Reputation and image: Few know that the internal public are the great ambassadors of the brand. There is no point in investing millions in external communication and shouting to the four winds all the wonders of the brand if employees do not help build the image and reputation the company wants to have. Despite the advent of social networking, people still value good old-fashioned word of mouth. Most credit credibility to information when it is provided by official relationship networks. Employees have a strong influence on perceptions that the brand leaves on the market and, if they are not well informed, the company's chances of success are reduced. There is a strong correlation between good internal communication and employee engagement. When employees understand what the company expects of their work and the importance of what they do every day, it is easier to engage in the causes and objectives of the organization. They are represented in the success obtained
# 5 Communicating with Leadership: While internal media vehicles have an undisputed role, communication with leadership is one of the greatest influencers of well-done internal communication. As a rule, the leader is responsible for permeating values and goals within a team. In this sense, even advocating transparent communication, some information is strategic and responsibility of some people in the hierarchy. Separating the detailing of the news and delivering the information in a segmented way is another great challenge. This fragmentation also serves the agility of processes. We are experiencing great changes, and the challenges of the globalized environment are numerous. Therefore, it is important that the environments are agile and dynamic. Delivering the right message, which helps the collaborator to perform his or her function and does not divert his attention to other irrelevant factors, makes the climate lighter and much more pleasant.
# 6 Communication with the team: There is a difference between communication for the team and communication with the team. In the first, the message runs in a single hand, where the company speaks and the collaborator listens. In the second, a dialogue is established, where one speech and the other respond. Unfortunately, some companies have not yet realized that the listening channel needs to be open. The biggest challenge for organizations is to be less content-driven to be more articulate. The adaptation of the internal means of communication needs to think about how to listen to the collaborator, from simple resources, such as the creation of an internal research, to the space where he can express himself completely and freely. We are at a time when we need to encourage people to talk, listen and trust each other.