What is the role of HR in the digital age?

Mobility, agility, automation and artificial intelligence. Digital transformation has been changing the routine of work in companies and the way of doing people management. According to the Deloitte annual report, "Global Human Capital Trends", 2017, the issue is one of the main concerns of companies. 88% of organizations have already realized the immediate need to adapt to the "digital future".

How should HR behave in this scenario? Should he lead this transformation within the companies?

Oprincipal challenge for HR to adapt to digital transformation is to understand the need for rapid adoption of new technologies such as big data and People Analytics. It is not enough just to invest in the tools, 70% of a digital transformation challenge lies in the management and processes, which requires the reorganization of people management.

HR Positioning

Digital transformation is happening in every area of ​​the company and human resources can not be left behind. Quite the contrary, this transformation must be led by HR, since the first necessary change is often in the company culture, or at least in the processes and forms of interaction of the organization with its employees.

So what to do? HR needs to update itself and adapt to the new times, in which people already have a strong attachment to digital. In addition, the human resources area must take full advantage of all the potential that technology offers, either for better communication with employees or to obtain indicators and information to increase the company's productivity and to make the right decisions.

To take advantage of the benefits of digital transformation, companies need skilled people on their team. HR must have, on its own team, professionals prepared to 'make happen' these changes, both with regard to technical knowledge and the posture of making deliveries.

Here are some tips for HR to lead the digital transformation in companies.

- Understand that people management needs investments to make changes happen;
- Be present at the front lines of companies;
- Help senior management make decisions about people based on data;
- Make agile deliveries, so it is required from other areas.

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