The role of leadership and technologies

  • Aug 05, 2019
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The fourth industrial revolution begins to gain space in the market. With the growth of technologies, it is inevitable to change within the companies and especially of the professionals that are inserted in them. Organizations that have emerged recently have a different mindset, where leadership and scope are already geared toward the new and seek it on a daily basis. Giants like Google, Apple, Microsoft, and also, the startups that arise every day, have the technology inserted in their day to day. This makes it easier for your staff to adapt the changes faster and faster, not interfering with the progress of things.

However, most companies find it difficult, not only financial, but in making their employees perceive change and work differently. Therefore, the role of the leader is fundamental at this time. The leader will always be the one who directs, positively influences his team in achieving sustainable results for the company or organization. An assertive positioning for leadership is to create an organizational culture that is no longer centralized, valued for "error," and has a conducive environment where positive thinking and valuing ideas flow naturally.

One of the difficulties encountered within companies is the question of multidisciplinary teams. The younger ones, who are more easily equipped with technology, work together with older people, who already need a longer period to adapt. Again, leaders come as the main point in organizing this process. The multidisciplinary teams demand a lot of attention, but they are excellent examples of how to exchange relevant information through different technologies and minimize the risks of change with complementary teams and strong leadership. The best technical knowledge of each employee, added to the greater practical skills and adding positive and courageous attitudes of both the leader and the team, can be the ideal formula to reach results that were previously unbelievable and today considered innovative.

It is unquestionable that technology and innovation go hand in hand and are increasingly present in companies. The leadership that does not recognize this ends up falling behind and loses to their competitors who have had this perception before. Therefore, it is necessary to create this culture within organizations so that it is passed quickly and assertively, bringing benefits to all. Innovation today needs to be seen as a cross-cutting form of influence across all areas of the company, be it finance, people, IT, marketing, all at the same time, and needs to be used less as technology and more as a powerful management tool. We know that a small, quick change in a process can result in a great saving (cost reduction) for the company, and that a big, expensive big date may not be well used for prospecting new customers and closing sales, for example...

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