Hot to Manage Change in Organizations
- Jul 18, 2019
In an increasingly competitive and dynamic corporate world, companies need to find solutions that add value and make them more robust to change and innovation. It is essential that business management be assertive and sustain the business.
In this scenario, change management has gained increasing prominence. It is a tool that helps business management in the difficult task of implementing structural changes, operational or tactical strategies to obtain the transformations necessary for the company's growth, while at the same time considering the interests of its stakeholders.
Stakeholders: Social Responsibility Model
The term stakeholders was created by the philosopher Robert Edward Freeman. Stakeholders are the stakeholders of an organization.
According to the models of stakeholders, the company is seen as a social organization that generates some benefit to the partners or stakeholders, thus being a model of social responsibility.
Features of Enterprise Management
In both the traditional and the modern models, each organization adopts the one that best meets their needs and defines the best profile for their management and how it will lead to the following principles:
- Posture of the company in relation to the market;
- Goals and objectives;
- Production of its services and products;
- Integration of business processes;
- Reaction to adverse situations.
What is the role of organizations in change management?
The goal is for companies to form their committees and encourage their employees to achieve this competence, or hire specialized consulting firms to help them implement these necessary transformations. These changes can be:
- Human Resources
- Development and expansion
- Business plan
- Strategic planning
- Brand image
- External and internal marketing
How change management should be carried out
In order for the management of change to be successful, it must be based on an adequate mapping of all the procedures currently used in the company, including its culture, leadership and human capital. This analysis should contemplate the business environment in general, the mindset of employees and identify influences in decision making.
Finally, you need to investigate the impacts of the transformation carefully. Managing change enables strategies to be realized by reflecting on employee actions. After all, it is the people who make the transformations happen.
Impacting improvements in various sectors
In this way, change management can be effective in improving various sectors, including:
- performance in the market;
- increased competitiveness;
- deployment of technological and demographic solutions;
- modification of financial factors;
- achievement of customer requirements and expectations;
- elimination of performance deficiencies;
- implementation of new leadership;
- mergers and mergers;
- behavioral orientation of workers.